Telus is actually a perfect example of brand recognition. Like Adidas with its three stripes, Nike with its check mark (just do it!), Telus ads always have certain steadfast things that allow the audience to know it's their ad right away. A white background, an animal and a simple sans serif font are the trademarks for Telus. Whoever designed their ad campaign is really quite brilliant because they have found a true beauty in simplicity. Not only does the simplicity allow for easy brand recognition but also for easy transfer of information. It communicates extremely well - which in the end, is the true goal of any graphic designer. (Not to mention that animals traditionally have the "aww" factor)
*Sorry for the poor picture quality - they were bigger when I saved them :(
(I did some touch-ups in photoshop)
4 comments:
I really like the colours they choose to use too! They are always so bright and happy!
Good call!
Telus ads are always some of my favorites (:
Always so fun and colourful :D
The play on words is great, and the use of colour on a simple background lets the idea pop more. Also a great use of space. I totally agree with Jessica Telus' ads are always one of the best.
I like telus' whole marketing strategy. The use of animals is very disarming to any complaints people may have...who doesn't like a cute animal. Their ads are normally very well laid out with bold bright use of color and smart wordplay and image association. awesome!
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