This logo appeared on a letter on my doorstep a couple days ago. I thought it would be a fun one to look at. I used to go to this bank when I was younger but I have since switched to RBC. However, I think the Coastal Community Credit Union has a very nice and clean logo. The word 'coastal' is implied by the little icon above the wording consisting of a very stylized sun, mountain and ocean. This simplicity allows for easy recognition of the scene.
"Coastal Community", just under this icon, is in a nice serif font that adds a bit of a classy, professional feel to this logo. Whereas the 'Credit Union" underneath, being in all caps and in a clean sans serif font allows for easy reading and understanding. They do not want the viewer to get lost in the name of the bank and misunderstand its meaning and therefore use the simple yet bold "credit union" to complete the thought in the viewers mind. The increased kerning between the letters allows for a balance in the logo. This is due to it enabling the text to be read as equally white values despite the fonts different styles. Finally, the logo can work in both black and white and colour. In this case, colour was used and well. The blue colour really can, and usually does, remind a viewer of the sea, and a calm, collected, responsible environment. The designer killed two birds with one stone on this one and portrayed the banks name as well as goal.
Overall, a nice piece of design I think.
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