The Crystal Goblet

Our task this week was to read an article called "The Crystal Goblet" by Beatrice Warde. In this article she discusses the importance of readable typography. She compares good typography to a crystal goblet and bad typography to a gold, jewel encrusted goblet. When it comes to book design, she believes type should only enhance the need to read the message and not be a distraction. However, this also means she disapproves of expressive type.

I think I am of two minds when it comes to this typographical argument.

I believe that yes, type can and should, in the right circumstances, be used as an expression filled element. However, I also believe there are times when this would only distract from the message. If one is advertising a high school dance or a children book it might be appropriate to use type in a fun way, however, if one was printing a brochure on the importance of not drinking and driving it may not be as appropriate. As a graphic designer, I believe it is important to know when and how to use type correctly. This will largely depend on the project at hand and the expectations of the client. In the case of most novels, I believe Beatrice has really hit the mark on its requirements. This is because, really truly, would anyone want to try to read a 500 page book set in Zapfino or Curlz MT, regardless of the content?

For my design I tried to convey my views. The headline was used to create contrast and interest in the composition. Being bold and a point of emphasis, I thought it was appropriate to use a more expressive type. However, on the body copy, I resolutely decided that this type of article called for a clear, concise presentation. Therefore, I focused on getting the quote's message across.