After years and years of looking at this sign without a second glance, it somehow jumped out at me. I think it's because the "Charters and Cruises" font bothers me now. The handwriting font may look nice, but it really doesn't read well. Not to mention the stroke around the letter forms. It's harder to see but there is also a stroke around "Harbourside Adventures". I'm not sure why the designer thought it was necessary but I believe this sign would look fine, if not better, without it.
The best part of this sign is the dark blue strip along the bottom. It's simple and gets the message across very clearly. The use of the simple font and the icon on the right hand side help to make the clarity. I also like the shape of the design, it feels modern and friendly. I also really like that it is see-through, although I'm not sure that was the designer's choice or not.
Overall, its a nice design, despite the fact that some things bother me :)
2 comments:
I like that they put the signage on a piece of glass, i think it adds to the look!
I see you're getting like me. I dissect every piece of advertising I walk past. I agree with you, the handwritten look doesn't help at all. Time to go offer them your services :P
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